Most anticipate 2011 to be the year of Group buying. Just as location-based services took off last year, it seems that local daily deal websites have become all the rage. With a multitude of websites carving out their own niche against the two major competitors, it is going to be interesting to see what evolves in the space. After some reflection on my own experiences purchasing Groupon and LivingSocial offers I have determined four major opportunities for entrants to group buying. What opportunities do you see in the space?



This weekend I received a friend request from Camden West. While the name could be construed as a person, in this particular case it represents a local housing development. In order to create a presence on Facebook the curator of the housing development registered a completely new Facebook account with the first name “Camden” and last name “West.” Many people figure out they are in the wrong place when there are so many people-specific terms when creating a Facebook profile. Or maybe I’m wrong and there really can be a FEMALE housing development that is “looking for friendship.” However, there are a lot of businesses that still fall into this pitfall. They don’t understand the Facebook structure for managing different types of entities, so they go through the same steps taken for establishing their personal account.

