Profiles are for people, not businesses.

Posted October 29th, 2010 in Marketing, Rants, Social Networking by Steve Scheidecker

This weekend I received a friend request from Camden West.  While the name could be construed as a person, in this particular case it represents a local housing development.  In order to create a presence on Facebook the curator of the housing development registered a completely new Facebook account with the first name “Camden” and last name “West.”  Many people figure out they are in the wrong place when there are so many people-specific terms when creating a Facebook profile.  Or maybe I’m wrong and there really can be a FEMALE housing development that is “looking for friendship.”  However, there are a lot of businesses that still fall into this pitfall.  They don’t understand the Facebook structure for managing different types of entities, so they go through the same steps taken for establishing their personal account.

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Photoshop Layer Masks

Posted October 26th, 2010 in Design by Matt Rittman
Jason Layer Mask

Jason Layer Mask

Adobe Photoshop. The greatest tool on the planet to create/edit all your on and offline content…right? WRONG. Just kidding, it is. It’s industry standard so it must be the best! Well, I enjoy working with it anyway. There is so much to Photoshop that even after 5+ years of using it that I continue to discover new tools.

I’d like to share with you today one of those tools I wish I had picked up since I first began using Photoshop. It’s called a Layer Mask. What the heck is a layer mask!? If you keep reading, I’ll tell you what it is. I’m sure there are a million websites out there that explain layer masks. Well guess what… I’m going to be 1,000,001. So if you’d like to read elsewhere about the topic, be my guest!

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Mac Store on Windows?

Posted October 25th, 2010 in Development, Marketing, Rants by Steve Scheidecker
Apple Mac Store for Windows

Mac Store for Windows?

With the announcement that a Mac App Store would be coming to Apple computers in the coming months, I believe Apple could be up to something bigger.  While Apple computers are still selling very well the company is in a pickle.  Apple’s operating systems run on less than 5% of consumers PC’s and the only way they could increase this number would be by significantly dropping prices.  Dropping hardware prices would be a big mistake and Apple realizes this, so what can they do?  The answer may seem unrealistic at first, but what if Apple launches a Mac Store for Windows?  By doing this they could immediately gain significant profits from the sale of applications on every Windows PC without reducing their premium hardware price point.

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Do You Pongr?

Posted October 20th, 2010 in Marketing, Social Networking by Ben Cox

In the heaps and heaps of new social networks, there are winners and losers. My favorite new social network is Pongr. It is a new game-type site, and is insanely easy to use. Don’t believe me? here are the steps on how to use it.

  • Step 1 – Take Picture of a brand’s product
  • Step 2 – Send picture to (brandname) –examples: or
  • Step 3 – thats it, now check out all the other pictures of your favorite company on

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Captivate your Captives

Posted October 18th, 2010 in Development, Digital Signage by Steve Scheidecker

Info2go Digital Pumptoppers

In the Summer of 2007 we started to entertain the idea of building one of the Midwest’s first digital signage networks.  The coasts were saturated with entities building digital signage networks in elevators, bus stops, waiting rooms, and inside of taxi cabs.  However, the Midwest remained mostly untouched by such entities — other than the occasional restaurant owner with a television displaying Powerpoint presentations.  With the rise of online media there was much skepticism over taking this direction.  The number one reason that we ended up entering the digital signage industry was because it was one of the few mediums where you have a captive audience.  For almost every digital signage company this is the big focal point.  Its when you focus on your “captive” audience that you set yourself up for failure.  Its this very viewpoint that has caused companies to struggle in the digital signage space.

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Common Sense vs. 99 Cents

Posted October 15th, 2010 in Rants by Ben Cox

This morning I stopped at a gas station and picked up a coffee, a 12 oz coffee.  On the way to the cash register I saw a sign that said free coffee with purchase of a slice of breakfast pizza.  I thought that was a pretty good deal so I grabbed a slice of pizza and went to pay.  When the clerk tried to charge me for the coffee I told her about the free coffee deal.  She said “No, that is only for the 20 oz size coffee.”  If the deal was buy a slice of pizza and get a 12 oz coffee, I wouldn’t expect them to give me Quad Venti Mocha Frappacino for free, but I should be able to get a 12 oz coffee instead of a 20 oz.  In fact, she should have given me a quarter for selecting an item of lessor value.
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