Facebook & Twitter Accreditation

Posted October 14th, 2010 in Design, Marketing, Social Networking by Steve Scheidecker

Etc! Graphics Vehicle

In case you haven’t heard, Facebook and Twitter now offer accreditation for your business.  No matter what line of work you may find yourself pursuing, Facebook and Twitter have a simple process that will instantly legitimize your efforts and carve out your place in the competitive landscape.

How it works:

(1)  Setup a Facebook Page and Twitter Account.

(2)  Round up all promotional products, literature, vehicles, and employees at your company

(3)  Download Twitter and Facebook logos

(4)  Place Twitter and Facebook logos onto all promotional products, literature, vehicles, and employees (tattoo them if possible)

(5)  Don’t waste time with any text to give context, the logo is all you need for perceived accreditation — this accreditation puts you among the ranks of Fortune 500 companies… Oh, and a lot of teenagers

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Is Google Addicted to Diversification?

Posted October 12th, 2010 in Development, Marketing by Steve Scheidecker

Over the past week Google has announced its involvement in several interesting projects that could not be further from it’s basis as a search engine.  The first of these announcements was in regards to Google’s development of technology designed to allow cars to drive themselves, completely automated and un-manned vehicles.  The second was their announcement today that they have invested $5 billion in the first off-shore wind project in the United States.  In the past Google has also invested in biotechnology companies, an electric car manufacturer, a wind farm in North Dakota, a company that produces computer processors, a company that helps teach people English, and more.  Even Google’s software related businesses seem to be drifting away from a clear-cut centerpoint.  Google now offers Health Record Management, 3D modeling, telephone routing, and 411 service. Continue Reading »

Gap’s Bold Experiment

Posted October 7th, 2010 in Marketing by Steve Scheidecker

Yesterday I made a bold hypothesis — What if Gap intentionally posted a bad logo to get publicity? With the number of company’s trying crowd-sourcing to come up with innovative ideas, I thought this could be what they were up to.  It turns out I was onto something… In a post to Gap’s Facebook wall they have asked customers to submit alternative design ideas.  Gap has not flat-out admitted that the new logo was a complete publicity stunt, but I think their post says it all.  Will this be the change that Gap needs to re-invent themselves or have they only added to their decent? Continue Reading »

Gap’s Possible Brilliance, seriously

Posted October 6th, 2010 in Marketing by Steve Scheidecker

Yesterday the internet exploded with conversations about the new Gap logo that ignores almost every concept of design and good taste.  This morning I showed the logo to our accountant, and even his eye with little concept of design elements thought it was terrible.  Everyone is talking about how Gap really dropped the ball on this one.  People are even saying that this is going to speed the accelerating decline of their company.  There is no way of knowing for sure at this point what Gap is up to, maybe they did hire a couple fifth graders to take over the design department. However, I have a different take.

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Million Dollar Ideas

Posted October 5th, 2010 in Development, Rants by Steve Scheidecker

Two weeks ago while visiting the in-laws, my son Grant was on the floor eating some Cheerios out of cup designed specially for babies.  The cup is made in a way that helps to prevent Cheerios from ending up in a pile on the floor (well, sometimes).  My mother in-law thought the cup was amazing and reflected on how a simple addition of several rubber flaps could so drastically improve a product for children. The product seemed so simple that anyone could of thought of it, and it was right then that the words came out, “If only I had thought of that idea I’d be a millionaire.

The attitude that ideas foster wealth is prevalent in our society, people are led to think that a moment of brilliance is all that it takes.  People even go to extremes to protect their sacred ideas through NDA’s, absurd patents, or legal action.  I cannot count the number of times I have heard someone tell me that they have a great idea — an idea that is going to change the world — only they can’t tell me about it yet because the idea is so good that someone else may copy it.  Where are most of those “innovators” a year later?  They aren’t out shopping for a Bentley.  They are almost always on to their next top secret idea because they had a new idea that was even better than last years.  And what if you ask them about their old idea?  Well, its still a secret because they may need something to fall back on.

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A $10,000 Kup?

Posted October 2nd, 2010 in Marketing by Ben Cox

Who prominently displays an autographed fountain drink cup in their office, and why in the world would someone blog about it?

Each summer many convenience stores compete for business by offering reduced prices on some of their fountain drinks, and promote it in one way or another.  Kum & Go is no different.  In the past they had the great Soda vs. Pop debate, and this year, they asked their fans to name the cup.  Here’s how it worked:
1. Buy a Fountain Drink at Kum & Go
2. Enter your idea for the new name on the K&G website (you needed to save your receipt)
3. Repeat as many times as you desire.

On paper that’s a pretty good idea to get people into your stores to pick up a cheap drink, and maybe buy a candy bar or magazine  on your way out.  With enough customers across all their stores doing this a few times a week it could make up for the $10,000 prize for the winner.  Plus you get a name for your fountain drink, maybe as awesome as 7-Eleven’s Big Gulp.  I don’t think they knew exactly how valuable the end result of their campaign would be.

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