How to Re-order CSV Files For Importing

Posted February 16th, 2015 in Quick Tips by Steve Scheidecker

It’s quite common for the transmission of data between marketing applications to utilize the CSV format. One problem that is often encountered is that the order of columns do not match resulting in failed imports or misidentified information. When you import a CSV file make sure that the format matches the format specified by the application, failing to take this step can cause trouble! Continue Reading »

6 Ways Facebook is Misleading Advertisers

Posted February 3rd, 2015 in Marketing, Social Networking by Steve Scheidecker

Facebook Misleading

After writing about the success of a Facebook campaign two weeks ago, I want to emphasize something. The Facebook Advertising platform is designed to mislead you. This doesn’t mean that Facebook advertising can’t be effective, it can produce results. But you can’t be drawn into thinking that Facebook is your friend or that their goal is to help you, they don’t care.
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