Opportunities in the Gold Rush

Posted January 25th, 2011 in Design, Development, Marketing by Steve Scheidecker

Most anticipate 2011 to be the year of Group buying.  Just as location-based services took off last year, it seems that local daily deal websites have become all the rage.  With a multitude of websites carving out their own niche against the two major competitors, it is going to be interesting to see what evolves in the space.  After some reflection on my own experiences purchasing Groupon and LivingSocial offers I have determined four major opportunities for entrants to group buying.  What opportunities do you see in the space?

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Photoshop Layer Masks

Posted October 26th, 2010 in Design by Matt Rittman
Jason Layer Mask

Jason Layer Mask

Adobe Photoshop. The greatest tool on the planet to create/edit all your on and offline content…right? WRONG. Just kidding, it is. It’s industry standard so it must be the best! Well, I enjoy working with it anyway. There is so much to Photoshop that even after 5+ years of using it that I continue to discover new tools.

I’d like to share with you today one of those tools I wish I had picked up since I first began using Photoshop. It’s called a Layer Mask. What the heck is a layer mask!? If you keep reading, I’ll tell you what it is. I’m sure there are a million websites out there that explain layer masks. Well guess what… I’m going to be 1,000,001. So if you’d like to read elsewhere about the topic, be my guest!

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Facebook & Twitter Accreditation

Posted October 14th, 2010 in Design, Marketing, Social Networking by Steve Scheidecker

Etc! Graphics Vehicle

In case you haven’t heard, Facebook and Twitter now offer accreditation for your business.  No matter what line of work you may find yourself pursuing, Facebook and Twitter have a simple process that will instantly legitimize your efforts and carve out your place in the competitive landscape.

How it works:

(1)  Setup a Facebook Page and Twitter Account.

(2)  Round up all promotional products, literature, vehicles, and employees at your company

(3)  Download Twitter and Facebook logos

(4)  Place Twitter and Facebook logos onto all promotional products, literature, vehicles, and employees (tattoo them if possible)

(5)  Don’t waste time with any text to give context, the logo is all you need for perceived accreditation — this accreditation puts you among the ranks of Fortune 500 companies… Oh, and a lot of teenagers

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