Increase Email Open Rates By Setting Gravatar

Posted January 21st, 2015 in Development by Steve Scheidecker

I’ve made a remarkable discovery that could increase your email open rates and it only takes about 5 minutes to implement. The secret is a project called Gravatar. Gravatar was created by the founders of WordPress, the popular blogging platform. Gravatar’s concept is simple. You can think of it as a way to give an email address it’s own photo identity. It is a database that anyone can access which ties email addresses to images. Software using Gravatar can send an email address to the Gravatar API and receive an image back.
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Opportunities in the Gold Rush

Posted January 25th, 2011 in Design, Development, Marketing by Steve Scheidecker

Most anticipate 2011 to be the year of Group buying.  Just as location-based services took off last year, it seems that local daily deal websites have become all the rage.  With a multitude of websites carving out their own niche against the two major competitors, it is going to be interesting to see what evolves in the space.  After some reflection on my own experiences purchasing Groupon and LivingSocial offers I have determined four major opportunities for entrants to group buying.  What opportunities do you see in the space?

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Miss the Walkman? Yeah Me Neither.

Posted November 2nd, 2010 in Development by Ben Cox

As a child of the 80s I love Walkman. Naturally I felt a little nostalgic when I heard the news last week that Sony was discontinuing the Walkman brand. While I like what Walkman was in the 80s and 90s, I’m not surprised Sony dropped the axe on this beloved brand. The Sony Walkman used to the the cutting edge of technology, or at least consumers thought it was with features such as turbo bass, electronic skip protection and others. At some point Sony quit leading the charge in hand held music devices and just tried to keep up. I primarily have used these devices while working out, the following is a time line of the products I have used while working out.

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Mac Store on Windows?

Posted October 25th, 2010 in Development, Marketing, Rants by Steve Scheidecker
Apple Mac Store for Windows

Mac Store for Windows?

With the announcement that a Mac App Store would be coming to Apple computers in the coming months, I believe Apple could be up to something bigger.  While Apple computers are still selling very well the company is in a pickle.  Apple’s operating systems run on less than 5% of consumers PC’s and the only way they could increase this number would be by significantly dropping prices.  Dropping hardware prices would be a big mistake and Apple realizes this, so what can they do?  The answer may seem unrealistic at first, but what if Apple launches a Mac Store for Windows?  By doing this they could immediately gain significant profits from the sale of applications on every Windows PC without reducing their premium hardware price point.

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Captivate your Captives

Posted October 18th, 2010 in Development, Digital Signage by Steve Scheidecker

Info2go Digital Pumptoppers

In the Summer of 2007 we started to entertain the idea of building one of the Midwest’s first digital signage networks.  The coasts were saturated with entities building digital signage networks in elevators, bus stops, waiting rooms, and inside of taxi cabs.  However, the Midwest remained mostly untouched by such entities — other than the occasional restaurant owner with a television displaying Powerpoint presentations.  With the rise of online media there was much skepticism over taking this direction.  The number one reason that we ended up entering the digital signage industry was because it was one of the few mediums where you have a captive audience.  For almost every digital signage company this is the big focal point.  Its when you focus on your “captive” audience that you set yourself up for failure.  Its this very viewpoint that has caused companies to struggle in the digital signage space.

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Is Google Addicted to Diversification?

Posted October 12th, 2010 in Development, Marketing by Steve Scheidecker

Over the past week Google has announced its involvement in several interesting projects that could not be further from it’s basis as a search engine.  The first of these announcements was in regards to Google’s development of technology designed to allow cars to drive themselves, completely automated and un-manned vehicles.  The second was their announcement today that they have invested $5 billion in the first off-shore wind project in the United States.  In the past Google has also invested in biotechnology companies, an electric car manufacturer, a wind farm in North Dakota, a company that produces computer processors, a company that helps teach people English, and more.  Even Google’s software related businesses seem to be drifting away from a clear-cut centerpoint.  Google now offers Health Record Management, 3D modeling, telephone routing, and 411 service. Continue Reading »