Million Dollar Ideas

Posted October 5th, 2010 in Development, Rants by Steve Scheidecker

Two weeks ago while visiting the in-laws, my son Grant was on the floor eating some Cheerios out of cup designed specially for babies.  The cup is made in a way that helps to prevent Cheerios from ending up in a pile on the floor (well, sometimes).  My mother in-law thought the cup was amazing and reflected on how a simple addition of several rubber flaps could so drastically improve a product for children. The product seemed so simple that anyone could of thought of it, and it was right then that the words came out, “If only I had thought of that idea I’d be a millionaire.

The attitude that ideas foster wealth is prevalent in our society, people are led to think that a moment of brilliance is all that it takes.  People even go to extremes to protect their sacred ideas through NDA’s, absurd patents, or legal action.  I cannot count the number of times I have heard someone tell me that they have a great idea — an idea that is going to change the world — only they can’t tell me about it yet because the idea is so good that someone else may copy it.  Where are most of those “innovators” a year later?  They aren’t out shopping for a Bentley.  They are almost always on to their next top secret idea because they had a new idea that was even better than last years.  And what if you ask them about their old idea?  Well, its still a secret because they may need something to fall back on.

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