6 Ways Facebook is Misleading Advertisers

Posted February 3rd, 2015 in Marketing, Social Networking by Steve Scheidecker

Facebook Misleading

After writing about the success of a Facebook campaign two weeks ago, I want to emphasize something. The Facebook Advertising platform is designed to mislead you. This doesn’t mean that Facebook advertising can’t be effective, it can produce results. But you can’t be drawn into thinking that Facebook is your friend or that their goal is to help you, they don’t care.
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Does Facebook Advertising Work for Small Business? 5 Keys to Success.

Posted January 15th, 2015 in Facebook, Marketing, Small Business, Social Networking by Steve Scheidecker

Facebook AdvertisingFacebook has become an increasingly important part of the social fabric of our world. It’s hard to imagine communicating in a world without Facebook — its a great platform. If your like me, you check your Facebook feed multiple times throughout the day. Staying connected to friends and family provides an escape from the monotony of the day. Since it’s inception people have loved Facebook and the perception has remained generally positive as Facebook has scaled to billions of users. While Facebook has expanded exponentially, Facebook advertising has been slow to emerge from the shadows. If your a business owner I’d cringe even asking you about Facebook Advertising. If your a business owner and have tried Facebook Advertising chances are that your opinion will not be optimistic. In fact you might feel like you’ve been ripped off.
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How to compete against bigger, better-funded competitors

Posted January 7th, 2015 in Marketing, Social Networking by Steve Scheidecker

Sumo David Goliath

Today I received an interesting question. In the midst of mounting competition a friend was discouraged with his new business. He was convinced that his business was at a severe disadvantage, how could he compete against larger companies with deeper pockets? Here’s his message:

“My issue is that there are a ton of companies already providing the same services we offer. I believe business owners are very likely to ignore my message and just paint me with the same brush as everyone else making it too hard for me to actually get through and make sales. If you put yourself in the decision makers shoes would you choose someone who is brand new or a competitor who may have 4+ years experience?”

This thought process is not uncommon, even established companies struggle with their perception of the competition. It’s easy to find thousands of measures where your company is dis-advantaged. It’s frustrating to see competitors with large-scale advertising campaigns, new facilities, countless employees, low-ball offers and seemingly unlimited bank accounts. How can you compete against the big boys? Continue Reading »

Opportunities in the Gold Rush

Posted January 25th, 2011 in Design, Development, Marketing by Steve Scheidecker

Most anticipate 2011 to be the year of Group buying.  Just as location-based services took off last year, it seems that local daily deal websites have become all the rage.  With a multitude of websites carving out their own niche against the two major competitors, it is going to be interesting to see what evolves in the space.  After some reflection on my own experiences purchasing Groupon and LivingSocial offers I have determined four major opportunities for entrants to group buying.  What opportunities do you see in the space?

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Want Loyalty? Respond faster!

Posted November 12th, 2010 in Marketing, Rants by Steve Scheidecker

The other night while working late every single one of my Pandora stations had hit a funk.  For serious work I need two things — coffee and tunes.  I had the coffee, I didn’t have the tunes.  In order to get back into my zone I decided to visit Napster.com and use my Napster subscription.  On arriving to Napster.com I was greeted with a white page and a beautiful error message, far from the fix I was looking for.  Every hour I would check to see if things were back up and running.  After 4 hours of down-time, I decided to send an email to Napster customer service in case the outage hadn’t been reported.  This was Wednesday evening.  On Thursday afternoon while I had yet to receive a response from Napster, an email from Netflix arrived in my inbox.  Netflix sent an email apologizing for a service interruption and provided a link that could be clicked to receive 2% off my bill.  I had never reported any problems to Netflix, yet here was an email telling me about a problem I MAY have had along with a link for instant resolution. Continue Reading »

Profiles are for people, not businesses.

Posted October 29th, 2010 in Marketing, Rants, Social Networking by Steve Scheidecker

This weekend I received a friend request from Camden West.  While the name could be construed as a person, in this particular case it represents a local housing development.  In order to create a presence on Facebook the curator of the housing development registered a completely new Facebook account with the first name “Camden” and last name “West.”  Many people figure out they are in the wrong place when there are so many people-specific terms when creating a Facebook profile.  Or maybe I’m wrong and there really can be a FEMALE housing development that is “looking for friendship.”  However, there are a lot of businesses that still fall into this pitfall.  They don’t understand the Facebook structure for managing different types of entities, so they go through the same steps taken for establishing their personal account.

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