Mac Store on Windows?

Posted October 25th, 2010 in Development, Marketing, Rants by Steve Scheidecker
Apple Mac Store for Windows

Mac Store for Windows?

With the announcement that a Mac App Store would be coming to Apple computers in the coming months, I believe Apple could be up to something bigger.  While Apple computers are still selling very well the company is in a pickle.  Apple’s operating systems run on less than 5% of consumers PC’s and the only way they could increase this number would be by significantly dropping prices.  Dropping hardware prices would be a big mistake and Apple realizes this, so what can they do?  The answer may seem unrealistic at first, but what if Apple launches a Mac Store for Windows?  By doing this they could immediately gain significant profits from the sale of applications on every Windows PC without reducing their premium hardware price point.

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Do You Pongr?

Posted October 20th, 2010 in Marketing, Social Networking by Ben Cox

In the heaps and heaps of new social networks, there are winners and losers. My favorite new social network is Pongr. It is a new game-type site, and is insanely easy to use. Don’t believe me? here are the steps on how to use it.

  • Step 1 – Take Picture of a brand’s product
  • Step 2 – Send picture to (brandname) –examples: or
  • Step 3 – thats it, now check out all the other pictures of your favorite company on

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Facebook & Twitter Accreditation

Posted October 14th, 2010 in Design, Marketing, Social Networking by Steve Scheidecker

Etc! Graphics Vehicle

In case you haven’t heard, Facebook and Twitter now offer accreditation for your business.  No matter what line of work you may find yourself pursuing, Facebook and Twitter have a simple process that will instantly legitimize your efforts and carve out your place in the competitive landscape.

How it works:

(1)  Setup a Facebook Page and Twitter Account.

(2)  Round up all promotional products, literature, vehicles, and employees at your company

(3)  Download Twitter and Facebook logos

(4)  Place Twitter and Facebook logos onto all promotional products, literature, vehicles, and employees (tattoo them if possible)

(5)  Don’t waste time with any text to give context, the logo is all you need for perceived accreditation — this accreditation puts you among the ranks of Fortune 500 companies… Oh, and a lot of teenagers

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Is Google Addicted to Diversification?

Posted October 12th, 2010 in Development, Marketing by Steve Scheidecker

Over the past week Google has announced its involvement in several interesting projects that could not be further from it’s basis as a search engine.  The first of these announcements was in regards to Google’s development of technology designed to allow cars to drive themselves, completely automated and un-manned vehicles.  The second was their announcement today that they have invested $5 billion in the first off-shore wind project in the United States.  In the past Google has also invested in biotechnology companies, an electric car manufacturer, a wind farm in North Dakota, a company that produces computer processors, a company that helps teach people English, and more.  Even Google’s software related businesses seem to be drifting away from a clear-cut centerpoint.  Google now offers Health Record Management, 3D modeling, telephone routing, and 411 service. Continue Reading »

Gap’s Bold Experiment

Posted October 7th, 2010 in Marketing by Steve Scheidecker

Yesterday I made a bold hypothesis — What if Gap intentionally posted a bad logo to get publicity? With the number of company’s trying crowd-sourcing to come up with innovative ideas, I thought this could be what they were up to.  It turns out I was onto something… In a post to Gap’s Facebook wall they have asked customers to submit alternative design ideas.  Gap has not flat-out admitted that the new logo was a complete publicity stunt, but I think their post says it all.  Will this be the change that Gap needs to re-invent themselves or have they only added to their decent? Continue Reading »

Gap’s Possible Brilliance, seriously

Posted October 6th, 2010 in Marketing by Steve Scheidecker

Yesterday the internet exploded with conversations about the new Gap logo that ignores almost every concept of design and good taste.  This morning I showed the logo to our accountant, and even his eye with little concept of design elements thought it was terrible.  Everyone is talking about how Gap really dropped the ball on this one.  People are even saying that this is going to speed the accelerating decline of their company.  There is no way of knowing for sure at this point what Gap is up to, maybe they did hire a couple fifth graders to take over the design department. However, I have a different take.

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