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Facebook & Twitter Accreditation

By Steve Scheidecker -- Get free updates of new posts here

Etc! Graphics Vehicle

In case you haven’t heard, Facebook and Twitter now offer accreditation for your business.  No matter what line of work you may find yourself pursuing, Facebook and Twitter have a simple process that will instantly legitimize your efforts and carve out your place in the competitive landscape.

How it works:

(1)  Setup a Facebook Page and Twitter Account.

(2)  Round up all promotional products, literature, vehicles, and employees at your company

(3)  Download Twitter and Facebook logos

(4)  Place Twitter and Facebook logos onto all promotional products, literature, vehicles, and employees (tattoo them if possible)

(5)  Don’t waste time with any text to give context, the logo is all you need for perceived accreditation — this accreditation puts you among the ranks of Fortune 500 companies… Oh, and a lot of teenagers

In an effort to keep up with the social networking trend, companies everywhere are strapping social network logos on all parts of their company.  Forget worrying about integrating the Better Business Bureau or other credentials — Businesses are instead showing off their Facebook and Twitter “Accreditation.” I have now seen vehicles, place-mats, billboards, direct mail, brochures, gas pump-toppers, and business cards use social network logos.  Its only a matter of time before I see company T-shirts, or maybe even company-mandated tattoos.  Companies, both large and small, have taken pride in prominently displaying social network logos in as many places as possible with the goal of building a audience.

Perkins Place-mat, courtesy of Matt

Generally these uses of social network logos include no accompanying text or context, other than “Find Us Online.”  This type of social network logo placement is not going to increase fans or followers, in fact I personally find it annoying.  As a consumer, I don’t find a Facebook page or Twitter account to be anything extraordinary.  The fact that you were able to figure out how to setup a Facebook page or Twitter account is great for you, but nothing to be commended about… Join the 100’s of millions of other businesses.  When I care enough about a business to seek them out online its always after they have built a relationship with me, I am a satisfied customer, or they gave me a compelling reason to see what they have to say.  Nobody goes on a rampage adding every business in sight, that is simply not the way social networking works.

Things Businesses Should Remember:

(1)  Being on a social network is not an accreditation, don’t display social network logos as such

(2)  Displaying a social network logo does not make you appear to be technology savvy

(3)  Don’t attempt to direct people to your social network presence first, unless you have a compelling reason to do so.  Instead direct people to your website first.

(4)  Only ask people to become a friend or follower after you have a contact point somewhere else.  Contact points with people on your website, by email, or in-person are great starting points to suggest a person also follows you online.

(5)  Having the goal of increasing fans and followers (always the driving force behind these activities) should be second to posting compelling content.  I can’t believe how many businesses ask people to follow them, then post infrequently on social networks.  This also goes for a businesses website as well — if the website is out of date why is there a compelling reason to see what your saying elsewhere.

What’s the strangest use (or mis-use) of a social network logo you have seen?

3 Responses so far.

  1. Matt Rittman says:

    Steve I really think you nailed it with this post. I too find it absolutely annoying that so many businesses flaunt their social networking fan pages over all their marketing literature. I feel like eventually the target audience of facebook and twitter will be consumers. No one will want to use them anymore because so many businesses will have taken advantage over them and ruined their main purpose. Of course I could be completely wrong about that. It is disappointing to see how facebook has gone from a friend’s-only kind of thing to now allowing all the business side of things. I can see it helping businesses, don’t get me wrong. Everything online just changes so rapidly…

  2. Jess Snyder says:

    I saw a funeral home ad (which alone put advertisers to shame – stock photos, phony sad faces, the widow was evening wearing a hat complete with netting) that sported a FB logo in one corner. Because when my loved ones die, naturally I’ll announce it in a FB status, then perform a FB search for local funeral homes. Really? Have some…SOMEthing, people! Decency? Respect? Insight? Lobotomies?

    • Steve Scheidecker says:

      Ha ha, that is one of the best misuse examples I have heard. It amazes me the lack of logic and sensibility out there!

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